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20 years of Fortune 500 experience. Built for the 831.

Sproutling & Co is a fractional growth team — strategy, brand, web and managed IT — with a growing local footprint built exclusively for Santa Cruz County. Same caliber of work the Fortune 500 takes for granted, sized for the businesses that make this community run.

2024Founded in Santa Cruz County.
20+Years of Silicon Valley and Fortune 500 experience.
3Practitioners — strategy, technology, operations.
0Long-term retainers required to get started.
The promise

We don't hand you a plan and wave goodbye.

We show up as your team — strategy, marketing, operations — and we stay in it with you. You get the people, the experience, and the execution.

All of it for less than what you'd pay one full-time hire. No quarterly slide decks gathering dust. No "deliverables" handed off to nobody. Just the work, done.

Meet the team

The people behind your growth.

Experienced, hands-on, and genuinely committed to your success. The person you meet on day one is the person who does the work — there's no senior pitch followed by a junior handoff.

Frances
Founder & Principal

The founder, the driver, and the thinker behind Sproutling. With 20+ years supporting Silicon Valley leaders and startups in marketing, sales, strategy and operations, Frances brings a fresh, strategic perspective to local businesses ready to grow and compete stronger.

Practice · Growth strategy, brand, marketing
Past · 20+ years across Silicon Valley
Robert
Technology & Compliance

Partners with mission-driven organizations across the Central Coast — community hospitals, county agencies, financial advisors and nonprofits — to design technology environments that are secure, accessible, and built to last. HIPAA-compliant platforms, Section 1557 multilingual accessibility, FTC Safeguards-aligned IT.

Practice · Managed IT, web, compliance
Frameworks · HIPAA · §1557 · FTC Safeguards
Kaila
Operations & Project Manager

The organizer, coordinator, and operations support — bringing thoughtful coordination, strong communication and attention to detail to help projects move forward and deliver real value. Keeps our team aligned and focused on what matters. When she's not working: busy mom, two kids, and Willis the golden retriever.

Practice · Project ops, client coordination
Local to · Santa Cruz County
How we work

Three steps. No surprises.

Every engagement starts the same way: a real conversation, then a clear picture of what's working, what isn't, and what we'd do first. We don't bill for thinking out loud.

Step 01
Free consultation
A 30-minute conversation to understand your goals, challenges, and what success looks like for you. No pitch, just clarity.
You leave with A clear sense of whether we're the right fit, and what we'd tackle first.
Step 02
Systems audit
We identify your key pain points and discover the most innovative solutions tailored to your business — across strategy, brand, web and IT.
You leave with A written summary of issues, opportunities and the most direct path forward.
Step 03
Scope & execute
We plan the work, assemble the right team, and execute the strategy efficiently and effectively. You see real motion in weeks, not quarters.
You leave with A scoped plan with milestones, owners and a price you've already agreed to.
§ Let's talk.

A 30‑minute call. No pitch.

Tell us where you're stuck. We'll tell you straight whether we can help, and what we'd do first.

Call
(831) 508-7300
Write
hello@sproutlingconsulting.com
Visit
Santa Cruz County · by appointment
Hours
Mon–Fri · 9a–5p PT